Since the beginning of the partnership between nonprofit organization JustWorld International and Swiss watch brand Longines six years ago, Longines’ contributions have helped specifically fund JustWorld’s nutrition programs. Their partnership will continue at the Hampton Classic Horse Show this year, spreading awareness and providing essential meals to thousands of children.
JustWorld seeks to support effective education, nutrition, health and hygiene, and cultural development programs for children living in impoverished communities around the world. Because it is well documented that hungry children cannot learn and proper nutrition is essential for healthy growth, JustWorld ensures that vital nutrition is incorporated into daily programming at the JustWorld programs, serving nearly 7,000 children this year alone.
Longines takes pride in its long tradition of supporting charitable causes. It was thus natural for Longines to lend support to JustWorld International. Through the “Clear the Jump for JustWorld” initiative, where each time a horse and rider clears the JustWorld jump in the ring with no faults, the Swiss watch brand provides meals for children in JustWorld’s programs. The “Longines Clear the Jump” has taken place at venues including La Baule and Paris in France, Falsterbo in Sweden, and most recently at St. Gallen in Switzerland.
Longines will partner with JustWorld International for an event at the Hampton Classic Horse Show for the first time. On Saturday, September 1, 2018, Longines will host the “Clear the Jump” initiative for JustWorld during the LONGINES Cup at 2:00 p.m., donating meals for each time the JustWorld jump is cleared in the ring.
Thanks to this partnership, Longines has provided more than 240,000 meals for children. It not only demonstrates the importance of Longines’ commitment to providing vital needs to youth, but also how seriously and sincerely it considers its corporate social responsibility as a company. JustWorld and Longines look forward to continuing to work together to give back to children around the world at this year’s Hampton Classic.
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